{"title":"age 1-3","description":"","products":[{"product_id":"millet-jowar-laddoo","title":"Jowar Millet Laddoo","description":"\u003cp data-end=\"448\" data-start=\"186\"\u003e\u003cstrong\u003eThink back to winter evenings - quilts spread out, cousins huddled together, and maa walking in with a steel plate full of laddoos. Not the fancy ones, but the rustic, nutty ones made with jowar - hearty enough to fill you up, simple enough to feel like home.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"698\" data-start=\"450\"\u003e\u003cstrong\u003eThe first bite always told a story - the earthy sweetness, the grainy texture, the warmth of ghee binding it all together. It wasn’t just a sweet, it was nourishment rolled into shape - maa’s way of making sure you stayed strong, full, and happy.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"890\" data-start=\"746\"\u003e\u003cstrong\u003eAt The 1970 Shop, we carry this same tradition - no palm oil, no preservatives, just jowar, ghee, and patience crafted into wholesome laddoos.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"1066\" data-start=\"892\"\u003e\u003cstrong\u003eBecause Jowar Laddoo isn’t just food - it’s the taste of childhood winters, the comfort of home dabbas, and the kind of sweet that made love and nourishment feel the same.\u003c\/strong\u003e\u003c\/p\u003e","brand":"My Store","offers":[{"title":"200g: Tin Box","offer_id":47620362174682,"sku":"LAD-JW-200g-TB","price":300.0,"currency_code":"INR","in_stock":true},{"title":"400g: Tin Box","offer_id":46773742665946,"sku":"LAD-JW-400g-TB","price":580.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0688\/0231\/4458\/files\/Jowar_Laddoo_bab1d459-8d52-4451-b407-1cf18cfafe86.png?v=1755350985"},{"product_id":"besan-laddoo","title":"Besan Laddoo","description":"\u003cp\u003eSlow-roasted besan, pure desi ghee, and a gentle hint of cardamom just like maa used to make. Soft, melt-in-the-mouth laddoos made patiently with no palm oil, no preservatives, and no shortcuts. At The 1970 Shop, our Besan Laddoo isn’t just a sweet it’s comfort, nostalgia, and that one extra laddoo you always reached for.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"200g: Tin Box","offer_id":47620361027802,"sku":"LAD-BS-200g-TB","price":300.0,"currency_code":"INR","in_stock":true},{"title":"400g: Tin Box","offer_id":46773742829786,"sku":"LAD-BS-400g-TB","price":580.0,"currency_code":"INR","in_stock":true},{"title":"200g (Pack of 5): Tin Box - 10% Off","offer_id":47620361060570,"sku":"LAD-BS-200g-TB-P5","price":1350.0,"currency_code":"INR","in_stock":true},{"title":"400g (Set of 3): 10% Off","offer_id":47612891037914,"sku":"LAD-BS-400g-TB-S3","price":1566.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0688\/0231\/4458\/files\/Vector-1_3af5fc85-4be1-4a49-8a48-b8f65b0bc7c7.png?v=1772014758"},{"product_id":"gond-laddoo","title":"Gond\/Dink Laddoo","description":"\u003cp data-start=\"428\" data-end=\"760\"\u003e\u003cstrong\u003eSome laddoos were made for celebrations, some for indulgence - and then there were gond laddoos, made to give strength in every season. Traditionally roasted in ghee during winters for warmth, they quickly became the all-year sweet that travelled with you - from tiffin boxes to train journeys, from study tables to office desks.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"762\" data-end=\"1005\"\u003e\u003cstrong\u003ePacked with roasted edible gum, atta, ghee, and nuts, these laddoos are hearty enough to keep you going through hot afternoons, light enough to enjoy with chai in the evening, and nourishing enough to count as a meal when you’re on the move.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"1053\" data-end=\"1190\"\u003e\u003cstrong\u003eAt The 1970 Shop, we keep it clean and honest - no palm oil, no preservatives, just wholesome ingredients rolled into timeless laddoos.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"1192\" data-end=\"1371\"\u003e\u003cstrong\u003eBecause Gond Laddoo isn’t just a winter ritual - it’s an everyday source of strength, a travel-friendly companion, and the sweet that proves good food never goes out of season.\u003c\/strong\u003e\u003c\/p\u003e","brand":"My Store","offers":[{"title":"200g: Tin Box","offer_id":47620361781466,"sku":"LAD-GD-200g-TB","price":300.0,"currency_code":"INR","in_stock":true},{"title":"400g: Tin Box","offer_id":46773743354074,"sku":"LAD-GD-400g-TB","price":580.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0688\/0231\/4458\/files\/Gond_Laddoo_32258ec7-492b-4645-aa08-e5879cc34341.png?v=1755350911"},{"product_id":"dates-nuts-laddoo","title":"Dates \u0026 Nuts Laddoo","description":"\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eNot every sweet was about festivals - some were about energy, care, and quick hugs from maa before you left for school. Dates \u0026amp; Nuts Laddoo is that feeling - rich, nourishing, and naturally sweet without trying too hard.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eMade with soft dates, roasted nuts, and a hint of cardamom, every bite is chewy, crunchy, and full of warmth. It’s that laddoo you’d sneak from the dabba guilt-free because maa would just smile and say, ‘Yeh toh healthy hai.’\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eAt The 1970 Shop, we keep this classic as pure as its purpose - no refined sugar, no preservatives, just clean ingredients shaped into little bites of strength and sweetness.\u003c\/strong\u003e\u003c\/p\u003e","brand":"My Store","offers":[{"title":"200g: Tin Box","offer_id":47620361486554,"sku":"LAD-DN-200g-TB","price":420.0,"currency_code":"INR","in_stock":true},{"title":"400g: Tin Box","offer_id":47620361453786,"sku":"LAD-DN-400g-TB","price":800.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0688\/0231\/4458\/files\/Dates_Nuts_Laddoo_f0d37e41-810b-49ba-9207-2aa9cef2be88.png?v=1763639986"},{"product_id":"atta-biscuit","title":"Atta Biscuit","description":"\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eGolden, light, and fragrant, our Atta Biscuits are baked with whole wheat flour, pure desi ghee, and desi khaand for a wholesome sweetness. Flavoured with cardamom and baked to a gentle crunch, they are the kind of biscuit that feels both homely and timeless. Crisp yet light, simple yet full of flavour, they are the perfect companion to a steaming cup of chai.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eAtta biscuits were once the pride of home kitchens and small local bakeries. Families would line up for the warm batches coming out of the oven on Sunday evenings, filling tins that would carry the aroma through the week. They were the biscuits maa served with evening tea, the ones that travelled with you in dabbas, and the small comfort that made a quiet break feel special.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eAt The 1970 Shop, we bring back that same simplicity, made with clean ingredients and no shortcuts. No maida, no refined sugar, no preservatives -just the richness of desi ghee, the sweetness of khaand, and the aroma of cardamom baked the traditional way.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eA biscuit that carries with it the rhythm of slow evenings, the sound of chai being poured, and the memory of the homely treats we grew up with.\u003c\/strong\u003e\u003c\/p\u003e","brand":"The 1970 Shop","offers":[{"title":"200g: Tin Box","offer_id":47620360765658,"sku":"STP-AB-200g-TB","price":280.0,"currency_code":"INR","in_stock":true},{"title":"400g: Tin Box","offer_id":46773852307674,"sku":"STP-AB-400g-TB","price":540.0,"currency_code":"INR","in_stock":true},{"title":"Combo with Besan Nankhatai","offer_id":47555791880410,"sku":"STP-AB200g-BNK150g-TB","price":530.0,"currency_code":"INR","in_stock":true},{"title":"Combo with Thekua","offer_id":47555791913178,"sku":"STP-AB200G-THK250g-TB","price":580.0,"currency_code":"INR","in_stock":true},{"title":"200g (6 box - 1.2kg): 10% Off","offer_id":47620360798426,"sku":"STP-AB-200g-TB-P6","price":1512.0,"currency_code":"INR","in_stock":true},{"title":"400g (Set of 3): 10% Off","offer_id":47612887826650,"sku":"STP-AB-400g-TB-P3","price":1458.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0688\/0231\/4458\/files\/Atta_Biscuit_a0d4492e-f851-40c8-84de-eaad9f0888ad.webp?v=1766479511"},{"product_id":"aloo-chips","title":"Aloo Chips","description":"\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eGolden, crispy and addictive, our Aloo Chips are made from thinly sliced potatoes fried gently in groundnut oil for a light crunch that never feels heavy. Sprinkled with a simple yet timeless seasoning of salt, black pepper, and chaat masala, they deliver the perfect balance of flavour in every bite. A snack that feels familiar, homely, and impossible to stop at just one.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eFor most of us, aloo chips were more than just a snack. They were the crinkly packets traded during school lunch breaks, the late-night companion during movie marathons, and the bowl that was always emptied first at family gatherings. That unmistakable crunch carried the sound of childhood mischief, the taste of friendships, and the comfort of something simple yet unforgettable.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eAt The 1970 Shop, we bring back that same experience the traditional way. No palm oil, no artificial colours, and no shortcuts. Just farm-fresh potatoes, fried in pure groundnut oil, and seasoned with care to keep the flavour clean and honest.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eThe bites of our aloo chips are about the shared moments of everyday life, the joy of opening a packet with friends, and the timeless comfort of a snack that has always been there.\u003c\/strong\u003e\u003c\/p\u003e","brand":"My Store","offers":[{"title":"70g (Pack of 2)","offer_id":47620360503514,"sku":"SNK-ALCHP-70g-P2","price":180.0,"currency_code":"INR","in_stock":true},{"title":"100g (Pack of 2)","offer_id":46714307641562,"sku":"SNK-ALCHP-100g-P2","price":240.0,"currency_code":"INR","in_stock":true},{"title":"100g (Pack of 8) - 10% Off","offer_id":47620360536282,"sku":"SNK-ALCHP-100g-P8","price":864.0,"currency_code":"INR","in_stock":true},{"title":"Combo with Diet Chiwda","offer_id":47620360569050,"sku":"CMB-ALCHP70g-DC125g-P2","price":460.0,"currency_code":"INR","in_stock":true},{"title":"Combo with Aloo Laccha","offer_id":47620360601818,"sku":"CMB-ALCHP70g-AL100g-P2","price":400.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0688\/0231\/4458\/files\/Aloo_Chips_33d9c9a7-5fae-40df-a703-56fd337b9f85.png?v=1755350318"},{"product_id":"jowar-nankhatai-cookie","title":"Jowar Nankhatai Millet Cookie","description":"\u003cp data-start=\"256\" data-end=\"453\"\u003e\u003cstrong\u003eSome cookies make you pause before the first bite - because the aroma alone takes you back. Nankhatai has always been that kind of treat: crumbly, homely, and forever tied to chai-time memories.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"455\" data-end=\"698\"\u003e\u003cstrong\u003eThis version carries a little extra earthiness - jowar flour folded in with desi ghee, khaand, and a touch of elaichi. Each cookie is hand-shaped and baked till golden, giving you that classic nankhatai crumble with a wholesome millet twist.\u003c\/strong\u003e\u003cstrong data-start=\"700\" data-end=\"736\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"845\" data-end=\"981\"\u003e\u003cstrong\u003eAt The 1970 Shop, we stay true to the way it was always made - no palm oil, no preservatives, just honest ingredients baked with care.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"983\" data-end=\"1163\"\u003e\u003cstrong\u003eThe Jowar Nankhatai isn’t just a cookie - it’s the old-world charm of bakery tins, the joy of chai breaks with family, and the comfort of tradition made a little more wholesome.\u003c\/strong\u003e\u003c\/p\u003e","brand":"My Store","offers":[{"title":"150g: Tin Box","offer_id":47620362043610,"sku":"STP-JNK-150g-TB","price":250.0,"currency_code":"INR","in_stock":true},{"title":"300g: Tin Box","offer_id":46773870493914,"sku":"STP-JNK-300g-TB","price":490.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0688\/0231\/4458\/files\/Jowar_Nankhatai_Cookie_bf3cfd5e-3c57-49f3-80bc-e23fef9325b9.png?v=1755350069"},{"product_id":"raagi-nankhatai-cookie","title":"Raagi Nankhatai Millet Cookie","description":"\u003cp class=\"MsoNormal\"\u003e\u003cstrong style=\"font-size: 0.875rem;\"\u003eNankhatai has always been India’s very own cookie - baked, sold in glass jars at local bakeries, and savoured with hot chai in countless homes. Over the years, families gave it their own touch, and ours brings in the earthy richness of raagi.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"827\" data-start=\"573\"\u003e\u003cstrong\u003eImagine the nutty taste of millet, blended with the sweetness of khaand, the fragrance of elaichi, and the richness of desi ghee. Each cookie is hand-shaped, baked, and carries that rustic crumble which makes it melt softly with every bite.\u003c\/strong\u003e\u003cstrong data-end=\"865\" data-start=\"829\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"1112\" data-start=\"974\"\u003e\u003cstrong\u003eAt The 1970 Shop, we keep the spirit of the old bakery alive - no palm oil, no preservatives, just simple ingredients treated with care.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"1298\" data-start=\"1114\"\u003e\u003cstrong\u003eThis Raagi Nankhatai isn’t just a cookie - it’s a little story of tradition meeting millet, of childhood chai breaks made wholesome again, of nostalgia you can taste in every crumb.\u003c\/strong\u003e\u003c\/p\u003e","brand":"My Store","offers":[{"title":"150g: Tin Box","offer_id":47620363092186,"sku":"STP-RNK-150g-TB","price":250.0,"currency_code":"INR","in_stock":true},{"title":"300g: Tin Box","offer_id":47620363059418,"sku":"STP-RNK-300g-TB","price":490.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0688\/0231\/4458\/files\/Raagi_Nankhatai.png?v=1768309860"},{"product_id":"besan-nankhatai-cookie","title":"Besan Nankhatai Cookie","description":"\u003cp data-start=\"360\" data-end=\"617\"\u003e\u003cstrong\u003eBorn in the old bakeries of Gujarat and Maharashtra, nankhatai was India’s first cookie - baked golden in clay ovens long before factory-made biscuits came along. It carried a flavour all its own, rustic and homely, with besan giving it that nutty depth.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"619\" data-end=\"775\"\u003e\u003cstrong\u003eEach cookie is crafted with slow-roasted besan, ghee, and sugar - shaped by hand, baked till crumbly, and left to fill the air with a warm, buttery aroma.\u003c\/strong\u003e\u003cstrong data-start=\"777\" data-end=\"813\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"823\" data-end=\"969\"\u003e\u003cstrong\u003eAt The 1970 Shop, we carry forward this craft without shortcuts - no palm oil, no preservatives, just honest ingredients and timeless technique.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"971\" data-end=\"1083\"\u003e\u003cstrong\u003eBesan Nankhatai isn’t just a cookie - it’s the story of India’s own bakery tradition, tucked into every bite.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e","brand":"My Store","offers":[{"title":"150g: Tin Box","offer_id":47620361093338,"sku":"STP-BNK-150g-TB","price":250.0,"currency_code":"INR","in_stock":true},{"title":"300g: Tin Box","offer_id":46773874655450,"sku":"STP-BNK-300g-TB","price":490.0,"currency_code":"INR","in_stock":true},{"title":"Combo with Atta Biscuit","offer_id":47555797221594,"sku":"CMB-BNK150g-AB200g-TB","price":530.0,"currency_code":"INR","in_stock":true},{"title":"Combo with Dal Kachori Papdi","offer_id":47555797254362,"sku":"CMB-BNK150g-DKP200g-TB","price":500.0,"currency_code":"INR","in_stock":true},{"title":"150g (Set of 6): 10% Off","offer_id":47620361126106,"sku":"STP-BNK-150g-S6","price":1350.0,"currency_code":"INR","in_stock":true},{"title":"300g (Set of 4): 10% Off","offer_id":47612887072986,"sku":"STP-BNK-300g-S4","price":1764.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0688\/0231\/4458\/files\/Besan_Nankhatai_Cookie_a73436df-fd19-4571-9792-6603316f93a3.png?v=1755350022"},{"product_id":"aloo-laccha-copy","title":"Aloo Laccha","description":"\u003cp data-start=\"244\" data-end=\"564\"\u003e\u003cstrong\u003eIn every Indian household, there was always that one namkeen which disappeared faster than it was served - aloo laccha. Thinly sliced potatoes, fried till golden, crisp, and tossed with just the right touch of spice and salt - it was the snack that lived in dabbas, at railway platforms, and on every festive platter.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"566\" data-end=\"799\"\u003e\u003cstrong\u003eWhat makes it so loved is the craft behind it. Potatoes cut into delicate strands, carefully fried in groundnut oil, and seasoned to perfection - so each bite has that light crunch that makes your hands keep reaching back for more.\u003c\/strong\u003e\u003cstrong data-start=\"801\" data-end=\"837\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"847\" data-end=\"1048\"\u003e\u003cstrong\u003eAt The 1970 Shop, we make aloo laccha the traditional way - clean, crisp, and flavourful. No palm oil, no preservatives, no artificial colours - just the timeless taste of potatoes turned into magic.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"1050\" data-end=\"1215\"\u003e\u003cstrong\u003eAloo Laccha is more than just a snack - it’s the flavour of school holidays, long train journeys, and the joy of sharing something so simple yet so unforgettable.\u003cspan class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"My Store","offers":[{"title":"100g (Pack of 2)","offer_id":47620360634586,"sku":"SNK-AL-P2-100g","price":220.0,"currency_code":"INR","in_stock":true},{"title":"140g (Pack of 2)","offer_id":46773882781914,"sku":"SNK-AL-P2-140g","price":305.0,"currency_code":"INR","in_stock":true},{"title":"75g: Tin Box","offer_id":47620360667354,"sku":"SNK-AL-75g-TB","price":180.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0688\/0231\/4458\/files\/Aloo_Laccha_0c1c904b-98bb-4fae-b6ba-d5846ee31bee.png?v=1755349765"},{"product_id":"raagi-millet-laddoo","title":"Raagi Millet Laddoo","description":"\u003cp data-end=\"448\" data-start=\"186\"\u003e\u003cstrong\u003eThink back to winter evenings - quilts spread out, cousins huddled together, and maa walking in with a steel plate full of laddoos. Not the fancy ones, but the rustic, nutty ones made with jowar - hearty enough to fill you up, simple enough to feel like home.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"698\" data-start=\"450\"\u003e\u003cstrong\u003eThe first bite always told a story - the earthy sweetness, the grainy texture, the warmth of ghee binding it all together. It wasn’t just a sweet, it was nourishment rolled into shape - maa’s way of making sure you stayed strong, full, and happy.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"890\" data-start=\"746\"\u003e\u003cstrong\u003eAt The 1970 Shop, we carry this same tradition - no palm oil, no preservatives, just jowar, ghee, and patience crafted into wholesome laddoos.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"1066\" data-start=\"892\"\u003e\u003cstrong\u003eBecause Raagi Laddoo isn’t just food - it’s the taste of childhood winters, the comfort of home dabbas, and the kind of sweet that made love and nourishment feel the same.\u003c\/strong\u003e\u003c\/p\u003e","brand":"My Store","offers":[{"title":"200g: Tin Box","offer_id":47620363026650,"sku":"LAD-RG-200g-TB","price":300.0,"currency_code":"INR","in_stock":true},{"title":"400g: Tin Box","offer_id":47112065155290,"sku":"LAD-RG-400g-TB","price":580.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0688\/0231\/4458\/files\/Jaapa_Laddoo.webp?v=1766479319"}],"url":"https:\/\/the1970shop.com\/collections\/age-1-3.oembed","provider":"The 1970 Shop ","version":"1.0","type":"link"}