{"title":"During pregnancy","description":"","products":[{"product_id":"millet-jowar-laddoo","title":"Jowar Millet Laddoo","description":"\u003cp data-end=\"448\" data-start=\"186\"\u003e\u003cstrong\u003eThink back to winter evenings - quilts spread out, cousins huddled together, and maa walking in with a steel plate full of laddoos. Not the fancy ones, but the rustic, nutty ones made with jowar - hearty enough to fill you up, simple enough to feel like home.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"698\" data-start=\"450\"\u003e\u003cstrong\u003eThe first bite always told a story - the earthy sweetness, the grainy texture, the warmth of ghee binding it all together. It wasn’t just a sweet, it was nourishment rolled into shape - maa’s way of making sure you stayed strong, full, and happy.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"890\" data-start=\"746\"\u003e\u003cstrong\u003eAt The 1970 Shop, we carry this same tradition - no palm oil, no preservatives, just jowar, ghee, and patience crafted into wholesome laddoos.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"1066\" data-start=\"892\"\u003e\u003cstrong\u003eBecause Jowar Laddoo isn’t just food - it’s the taste of childhood winters, the comfort of home dabbas, and the kind of sweet that made love and nourishment feel the same.\u003c\/strong\u003e\u003c\/p\u003e","brand":"My Store","offers":[{"title":"200g: Tin Box","offer_id":47620362174682,"sku":"LAD-JW-200g-TB","price":300.0,"currency_code":"INR","in_stock":true},{"title":"400g: Tin Box","offer_id":46773742665946,"sku":"LAD-JW-400g-TB","price":580.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0688\/0231\/4458\/files\/Jowar_Laddoo_bab1d459-8d52-4451-b407-1cf18cfafe86.png?v=1755350985"},{"product_id":"mathri","title":"Atta Mathri","description":"\u003cp data-start=\"187\" data-end=\"411\"\u003e\u003cstrong\u003eTrain journeys, weddings, or lazy Sunday afternoons - mathri always found its way into the moment. Crisp, flaky, and golden, it was the kind of snack that sat proudly in steel dabbas and came out with every round of chai.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"413\" data-end=\"681\"\u003e\u003cstrong\u003eThe making of mathri was almost a ritual - dough kneaded with ajwain and atta, rolled thick, pricked carefully, and fried patiently in ghee till each piece turned perfectly crisp. That aroma filling the house was enough to gather the whole family around the kitchen.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"729\" data-end=\"850\"\u003e\u003cstrong\u003eAt The 1970 Shop, we hold on to this tradition - no palm oil, no preservatives, just atta, ghee, and time-tested craft.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"852\" data-end=\"1035\"\u003e\u003cstrong\u003eBecause Atta Mathri isn’t just a snack - it’s the taste of train rides where strangers became friends, the comfort of festive plates, and the crunch that always belonged with chai.\u003c\/strong\u003e\u003c\/p\u003e","brand":"My Store","offers":[{"title":"200g: Tin Box","offer_id":47620362141914,"sku":"STP-AM-200g-TB","price":250.0,"currency_code":"INR","in_stock":true},{"title":"400g: Tin Box","offer_id":46773784215770,"sku":"STP-AM-400g-TB","price":480.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0688\/0231\/4458\/files\/Atta_Matthi.png?v=1755350806"},{"product_id":"atta-biscuit","title":"Atta Biscuit","description":"\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eGolden, light, and fragrant, our Atta Biscuits are baked with whole wheat flour, pure desi ghee, and desi khaand for a wholesome sweetness. Flavoured with cardamom and baked to a gentle crunch, they are the kind of biscuit that feels both homely and timeless. Crisp yet light, simple yet full of flavour, they are the perfect companion to a steaming cup of chai.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eAtta biscuits were once the pride of home kitchens and small local bakeries. Families would line up for the warm batches coming out of the oven on Sunday evenings, filling tins that would carry the aroma through the week. They were the biscuits maa served with evening tea, the ones that travelled with you in dabbas, and the small comfort that made a quiet break feel special.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eAt The 1970 Shop, we bring back that same simplicity, made with clean ingredients and no shortcuts. No maida, no refined sugar, no preservatives -just the richness of desi ghee, the sweetness of khaand, and the aroma of cardamom baked the traditional way.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eA biscuit that carries with it the rhythm of slow evenings, the sound of chai being poured, and the memory of the homely treats we grew up with.\u003c\/strong\u003e\u003c\/p\u003e","brand":"The 1970 Shop","offers":[{"title":"200g: Tin Box","offer_id":47620360765658,"sku":"STP-AB-200g-TB","price":280.0,"currency_code":"INR","in_stock":true},{"title":"400g: Tin Box","offer_id":46773852307674,"sku":"STP-AB-400g-TB","price":540.0,"currency_code":"INR","in_stock":true},{"title":"Combo with Besan Nankhatai","offer_id":47555791880410,"sku":"STP-AB200g-BNK150g-TB","price":530.0,"currency_code":"INR","in_stock":true},{"title":"Combo with Thekua","offer_id":47555791913178,"sku":"STP-AB200G-THK250g-TB","price":580.0,"currency_code":"INR","in_stock":true},{"title":"200g (6 box - 1.2kg): 10% Off","offer_id":47620360798426,"sku":"STP-AB-200g-TB-P6","price":1512.0,"currency_code":"INR","in_stock":true},{"title":"400g (Set of 3): 10% Off","offer_id":47612887826650,"sku":"STP-AB-400g-TB-P3","price":1458.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0688\/0231\/4458\/files\/Atta_Biscuit_a0d4492e-f851-40c8-84de-eaad9f0888ad.webp?v=1766479511"},{"product_id":"atta-nimki","title":"Atta Nimki (Namakpaare)","description":"\u003cp\u003eCrisp, flaky, and lightly salted our Atta Nimki is made the old way with atta, ghee, and patience. No palm oil, no preservatives just honest ingredients and that unmistakable homemade crunch, perfect with chai.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"220g","offer_id":47620360863962,"sku":"STP-AN-220g","price":240.0,"currency_code":"INR","in_stock":true},{"title":"300g","offer_id":46773852340442,"sku":"STP-AN-300g","price":330.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0688\/0231\/4458\/files\/Vector-1_874e09ef-4d5e-4e8c-b94b-68710f6c6d2f.png?v=1772014995"},{"product_id":"salt-pepper-makhana","title":"Salt \u0026 Pepper Makhana","description":"\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eSome snacks don’t need much - just a little salt, a little pepper, and they’re perfect. Salt \u0026amp; Pepper Makhana is that kind of timeless classic.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eThink of rainy afternoons when maa served hot chai and something light to go with it. Not too spicy, not too plain - just the right balance that made you keep reaching back for another handful. Lightly roasted makhanas, crisp to the core, dusted with salt and black pepper - simple, but never boring.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eAt The 1970 Shop, we keep it as honest as it gets - no palm oil, no preservatives, no artificial colours. Just makhanas roasted patiently, with flavours that don’t overpower but always satisfy.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eBecause Salt \u0026amp; Pepper Makhana isn’t just a snack - it’s the taste of quiet evenings, conversations over chai, and the comfort of knowing that sometimes, simple really is the best.\u003c\/strong\u003e\u003c\/p\u003e","brand":"My Store","offers":[{"title":"70g","offer_id":46773858402522,"sku":"SNK-SPMKH-70g","price":195.0,"currency_code":"INR","in_stock":false},{"title":"30g: Tin Box","offer_id":47620363157722,"sku":"SNK-SPMKH-30g-TB","price":190.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0688\/0231\/4458\/files\/Salt_Pepper_Makhana_708aead7-26c0-46c1-b69b-86da03998c61.png?v=1755350356"},{"product_id":"diet-chidwa","title":"Diet Chiwda","description":"\u003cp\u003eLight, crunchy, and perfectly balanced our Diet Chiwda is slow-roasted, gently spiced, and never oily. Made with clean ingredients, no palm oil, and no preservatives, it’s the kind of snack you can enjoy anytime, especially with chai.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"125g (Pack of 2)","offer_id":47620361519322,"sku":"SNK-DC-125g-P2","price":280.0,"currency_code":"INR","in_stock":true},{"title":"175g","offer_id":46773869183194,"sku":"SNK-DC-175g","price":195.0,"currency_code":"INR","in_stock":true},{"title":"125g (Pack of 6): 10% Off","offer_id":47620361552090,"sku":"SNK-DC-125g-P6","price":756.0,"currency_code":"INR","in_stock":true},{"title":"75g: Tin Box","offer_id":47620361584858,"sku":"SNK-DC-75g-TB","price":180.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0688\/0231\/4458\/files\/Vector-1_ed41bb22-fd68-4beb-af44-4bcd42082995.png?v=1772015242"},{"product_id":"jowar-nankhatai-cookie","title":"Jowar Nankhatai Millet Cookie","description":"\u003cp data-start=\"256\" data-end=\"453\"\u003e\u003cstrong\u003eSome cookies make you pause before the first bite - because the aroma alone takes you back. Nankhatai has always been that kind of treat: crumbly, homely, and forever tied to chai-time memories.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"455\" data-end=\"698\"\u003e\u003cstrong\u003eThis version carries a little extra earthiness - jowar flour folded in with desi ghee, khaand, and a touch of elaichi. Each cookie is hand-shaped and baked till golden, giving you that classic nankhatai crumble with a wholesome millet twist.\u003c\/strong\u003e\u003cstrong data-start=\"700\" data-end=\"736\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"845\" data-end=\"981\"\u003e\u003cstrong\u003eAt The 1970 Shop, we stay true to the way it was always made - no palm oil, no preservatives, just honest ingredients baked with care.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"983\" data-end=\"1163\"\u003e\u003cstrong\u003eThe Jowar Nankhatai isn’t just a cookie - it’s the old-world charm of bakery tins, the joy of chai breaks with family, and the comfort of tradition made a little more wholesome.\u003c\/strong\u003e\u003c\/p\u003e","brand":"My Store","offers":[{"title":"150g: Tin Box","offer_id":47620362043610,"sku":"STP-JNK-150g-TB","price":250.0,"currency_code":"INR","in_stock":true},{"title":"300g: Tin Box","offer_id":46773870493914,"sku":"STP-JNK-300g-TB","price":490.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0688\/0231\/4458\/files\/Jowar_Nankhatai_Cookie_bf3cfd5e-3c57-49f3-80bc-e23fef9325b9.png?v=1755350069"},{"product_id":"granola-copy","title":"Granola","description":"\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003eGranola may have started as a Western breakfast, but in our homes it found its own place - not just in fancy jars, but in dabbas alongside namkeens and mithai. What makes it special is the care that goes into every handful: crunchy oats, seeds, and nuts roasted till golden, sweetened with the richness of desi khaand and honey.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"889\" data-start=\"629\"\u003e\u003cstrong\u003eEach batch is slow-baked with coconut oil so that every flake, nut, and seed holds its own crunch and flavour. The tang of cranberry, the fragrance of vanilla, and the natural sweetness all come together in a harmony that feels both nourishing and indulgent.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong style=\"font-size: 0.875rem;\"\u003eAt The 1970 Shop, we’ve kept it simple, wholesome, and true - no refined sugar, no preservatives, no palm oil. Just good ingredients, treated with care.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"1474\" data-start=\"1302\"\u003e\u003cstrong\u003eGranola is more than a snack or breakfast - it’s the art of mixing tradition with nourishment, giving you something that feels homely yet modern, crunchy yet comforting.\u003c\/strong\u003e\u003c\/p\u003e","brand":"My Store","offers":[{"title":"250g","offer_id":47620361814234,"sku":"SNK-GR-250g","price":300.0,"currency_code":"INR","in_stock":true},{"title":"300g","offer_id":46773886910682,"sku":"SNK-GR-300g","price":360.0,"currency_code":"INR","in_stock":true},{"title":"150g: Tin Box","offer_id":47620361847002,"sku":"SNK-GR-150g-TB","price":280.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0688\/0231\/4458\/files\/Granola_56ffb2d7-f74f-460a-965a-447bd93f716f.png?v=1755349680"},{"product_id":"pregnancy-snacks","title":"Pregnancy Snacks","description":"\u003cp\u003eThe role of a mother is paramount for us. And this is where the journey begins. We only use ingredients from our kitchen which are healthy for both the child \u0026amp; the mother. We've curated snacks that are friendly during pregnancy \u0026amp; would make those cravings a little easier to pass by. We've often seen dad's sneak a bite too - of course when his partner is not watching.\u003c\/p\u003e","brand":"The 1970 Shop","offers":[{"title":"Default Title","offer_id":46843651883226,"sku":"CMB-PS-V9","price":1380.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0688\/0231\/4458\/files\/Pregnancy_Snacks.webp?v=1766478356"}],"url":"https:\/\/the1970shop.com\/collections\/during-pregnancy.oembed","provider":"The 1970 Shop ","version":"1.0","type":"link"}