{"title":"Jowar based","description":"\u003cp\u003eJowar has been a quiet staple in Indian homes for centuries, slow-grown, sun-dried, and stone-ground in villages across the country. It was the grain that fed families, powered farmers, and found its way into everyday rotis, bhakris, and festive snacks. Simple, hearty, and deeply rooted in tradition.\u003c\/p\u003e\n\u003cp\u003eAt The 1970 Shop, we bring jowar back in thoughtful, modern forms, crafted into wholesome snacks that respect tradition while fitting today’s lifestyle.\u003c\/p\u003e","products":[{"product_id":"millet-jowar-laddoo","title":"Jowar Millet Laddoo","description":"\u003cp data-end=\"448\" data-start=\"186\"\u003e\u003cstrong\u003eThink back to winter evenings - quilts spread out, cousins huddled together, and maa walking in with a steel plate full of laddoos. Not the fancy ones, but the rustic, nutty ones made with jowar - hearty enough to fill you up, simple enough to feel like home.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"698\" data-start=\"450\"\u003e\u003cstrong\u003eThe first bite always told a story - the earthy sweetness, the grainy texture, the warmth of ghee binding it all together. It wasn’t just a sweet, it was nourishment rolled into shape - maa’s way of making sure you stayed strong, full, and happy.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"890\" data-start=\"746\"\u003e\u003cstrong\u003eAt The 1970 Shop, we carry this same tradition - no palm oil, no preservatives, just jowar, ghee, and patience crafted into wholesome laddoos.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"1066\" data-start=\"892\"\u003e\u003cstrong\u003eBecause Jowar Laddoo isn’t just food - it’s the taste of childhood winters, the comfort of home dabbas, and the kind of sweet that made love and nourishment feel the same.\u003c\/strong\u003e\u003c\/p\u003e","brand":"My Store","offers":[{"title":"200g: Tin Box","offer_id":47620362174682,"sku":"LAD-JW-200g-TB","price":300.0,"currency_code":"INR","in_stock":true},{"title":"400g: Tin Box","offer_id":46773742665946,"sku":"LAD-JW-400g-TB","price":580.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0688\/0231\/4458\/files\/Jowar_Laddoo_bab1d459-8d52-4451-b407-1cf18cfafe86.png?v=1755350985"},{"product_id":"millet-jowar-matthi-1","title":"Jowar Millet Matthi","description":"\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eRustic, hearty, and full of flavour, our Jowar Millet Matthi is crafted with a wholesome blend of jowar flour and whole wheat, kneaded with desi ghee for richness and spiced with ajwain and kasoori methi. Each piece is slow-fried in groundnut oil until golden, giving you that earthy crunch that feels both homely and nourishing. Lightly seasoned with fennel, sesame, and warm spices, this jowar matthi is savoury, grounding, and perfect for chai-time or festive spreads.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eJowar Matthi has always been tied to winter afternoons, when kitchens came alive with the aroma of dough being rolled and fried, while jars filled up for the season. For many of us, it was the taste of dadi’s home -a snack pulled out of big steel tins when guests arrived, or passed around with steaming cups of chai as conversations stretched long into the evening. Wholesome, crunchy, and familiar, it was never just a snack but a small ritual of warmth and togetherness.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eAt The 1970 Shop, we keep that ritual alive in the old-fashioned way. No shortcuts, no refined flours, no preservatives. Just clean grains, slow preparation, and the same patience that made every jowar matthi taste like home.\u003c\/strong\u003e\u003c\/p\u003e","brand":"My Store","offers":[{"title":"200g: Tin Box","offer_id":47620362207450,"sku":"STP-JMM-200g-TB","price":250.0,"currency_code":"INR","in_stock":true},{"title":"400g: Tin Box","offer_id":46773851226330,"sku":"STP-JMM-400g-TB","price":480.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0688\/0231\/4458\/files\/Jowar_Matthi_378b62c4-4726-4b74-8c2f-4f007f2e0c1f.png?v=1755350638"},{"product_id":"jowar-nankhatai-cookie","title":"Jowar Nankhatai Millet Cookie","description":"\u003cp data-start=\"256\" data-end=\"453\"\u003e\u003cstrong\u003eSome cookies make you pause before the first bite - because the aroma alone takes you back. Nankhatai has always been that kind of treat: crumbly, homely, and forever tied to chai-time memories.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"455\" data-end=\"698\"\u003e\u003cstrong\u003eThis version carries a little extra earthiness - jowar flour folded in with desi ghee, khaand, and a touch of elaichi. Each cookie is hand-shaped and baked till golden, giving you that classic nankhatai crumble with a wholesome millet twist.\u003c\/strong\u003e\u003cstrong data-start=\"700\" data-end=\"736\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"845\" data-end=\"981\"\u003e\u003cstrong\u003eAt The 1970 Shop, we stay true to the way it was always made - no palm oil, no preservatives, just honest ingredients baked with care.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"983\" data-end=\"1163\"\u003e\u003cstrong\u003eThe Jowar Nankhatai isn’t just a cookie - it’s the old-world charm of bakery tins, the joy of chai breaks with family, and the comfort of tradition made a little more wholesome.\u003c\/strong\u003e\u003c\/p\u003e","brand":"My Store","offers":[{"title":"150g: Tin Box","offer_id":47620362043610,"sku":"STP-JNK-150g-TB","price":250.0,"currency_code":"INR","in_stock":true},{"title":"300g: Tin Box","offer_id":46773870493914,"sku":"STP-JNK-300g-TB","price":490.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0688\/0231\/4458\/files\/Jowar_Nankhatai_Cookie_bf3cfd5e-3c57-49f3-80bc-e23fef9325b9.png?v=1755350069"},{"product_id":"jowar-chips","title":"Jowar Chips","description":"\u003cp\u003eThat roasted crunch that takes you back to your childhood. Handcrafted traditionally with wholesome jowar and gentle Indian spices, these chips are light, clean, and satisfying, So you enjoy the munch without worrying about oily heaviness, artificial flavours and guilt that comes after.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"125g (Pack of 2)","offer_id":47620361978074,"sku":"SNK-JWCHP-125g-P2","price":300.0,"currency_code":"INR","in_stock":true},{"title":"175g","offer_id":47043415703770,"sku":"SNK-JWCHP-175g","price":210.0,"currency_code":"INR","in_stock":true},{"title":"125g Tin Box","offer_id":47620362010842,"sku":"SNK-JWCHP-125g-TB","price":250.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0688\/0231\/4458\/files\/Vector-1.png?v=1772014052"}],"url":"https:\/\/the1970shop.com\/collections\/jowar-based.oembed","provider":"The 1970 Shop ","version":"1.0","type":"link"}