{"title":"Paper Box Refills","description":"\u003cp\u003eall the products for which a refill paper box option is available\u003c\/p\u003e","products":[{"product_id":"millet-jowar-laddoo","title":"Jowar Millet Laddoo (Desi Ghee)","description":"\u003cp data-end=\"448\" data-start=\"186\"\u003e\u003cstrong\u003eThink back to winter evenings - quilts spread out, cousins huddled together, and maa walking in with a steel plate full of laddoos. Not the fancy ones, but the rustic, nutty ones made with jowar - hearty enough to fill you up, simple enough to feel like home.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"698\" data-start=\"450\"\u003e\u003cstrong\u003eThe first bite always told a story - the earthy sweetness, the grainy texture, the warmth of ghee binding it all together. It wasn’t just a sweet, it was nourishment rolled into shape - maa’s way of making sure you stayed strong, full, and happy.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"890\" data-start=\"746\"\u003e\u003cstrong\u003eAt The 1970 Shop, we carry this same tradition - no palm oil, no preservatives, just jowar, ghee, and patience crafted into wholesome laddoos.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"1066\" data-start=\"892\"\u003e\u003cstrong\u003eBecause Jowar Laddoo isn’t just food - it’s the taste of childhood winters, the comfort of home dabbas, and the kind of sweet that made love and nourishment feel the same.\u003c\/strong\u003e\u003c\/p\u003e","brand":"The 1970 Shop","offers":[{"title":"200g: Tin Box","offer_id":47620362174682,"sku":"LAD-JOWAR-200G-TB","price":350.0,"currency_code":"INR","in_stock":true},{"title":"Paper Box: 400g","offer_id":48246561374426,"sku":"LAD-JOWAR-400G-PAPERB","price":450.0,"currency_code":"INR","in_stock":true},{"title":"400g: Tin Box","offer_id":46773742665946,"sku":"LAD-JOWAR-400G-TB","price":620.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0688\/0231\/4458\/files\/Jowar_Laddoo_bab1d459-8d52-4451-b407-1cf18cfafe86.png?v=1755350985"},{"product_id":"besan-laddoo","title":"Besan Laddoo (Desi Ghee)","description":"\u003cp\u003eSlow-roasted besan, pure desi ghee, and a gentle hint of cardamom just like maa used to make. Soft, melt-in-the-mouth laddoos made patiently with no palm oil, no preservatives, and no shortcuts. At The 1970 Shop, our Besan Laddoo isn’t just a sweet it’s comfort, nostalgia, and that one extra laddoo you always reached for.\u003c\/p\u003e","brand":"The 1970 Shop","offers":[{"title":"200g: Tin Box","offer_id":47620361027802,"sku":"LAD-BESAN-200G-TB","price":350.0,"currency_code":"INR","in_stock":true},{"title":"Paper Box: 400g","offer_id":48246543581402,"sku":"LAD-BESAN-400G-PAPERB","price":450.0,"currency_code":"INR","in_stock":true},{"title":"400g: Tin Box","offer_id":46773742829786,"sku":"LAD-BESAN-400G-TB","price":620.0,"currency_code":"INR","in_stock":false},{"title":"400g (3 Paper Box - 1.2Kg)","offer_id":48247415701722,"sku":"LAD-BESAN-400G-PAPERB-P3","price":1350.0,"currency_code":"INR","in_stock":true},{"title":"Combo with Atta Biscuit","offer_id":48247415734490,"sku":"CMB-LAD-BESAN-200G-TB-BIS-ATTA-200G-TB","price":700.0,"currency_code":"INR","in_stock":true},{"title":"Combo with Dal Kachori Papdi","offer_id":48247415767258,"sku":"CMB-LAD-BESAN-200G-TB-MAT-DALKACHORI-200G-TB","price":670.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0688\/0231\/4458\/files\/Vector-1_3af5fc85-4be1-4a49-8a48-b8f65b0bc7c7.png?v=1772014758"},{"product_id":"gond-laddoo","title":"Gond Laddoo (Dink Laddoo)","description":"\u003cp data-start=\"428\" data-end=\"760\"\u003e\u003cstrong\u003eSome laddoos were made for celebrations, some for indulgence - and then there were gond laddoos, made to give strength in every season. Traditionally roasted in ghee during winters for warmth, they quickly became the all-year sweet that travelled with you - from tiffin boxes to train journeys, from study tables to office desks.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"762\" data-end=\"1005\"\u003e\u003cstrong\u003ePacked with roasted edible gum, atta, ghee, and nuts, these laddoos are hearty enough to keep you going through hot afternoons, light enough to enjoy with chai in the evening, and nourishing enough to count as a meal when you’re on the move.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"1053\" data-end=\"1190\"\u003e\u003cstrong\u003eAt The 1970 Shop, we keep it clean and honest - no palm oil, no preservatives, just wholesome ingredients rolled into timeless laddoos.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"1192\" data-end=\"1371\"\u003e\u003cstrong\u003eBecause Gond Laddoo isn’t just a winter ritual - it’s an everyday source of strength, a travel-friendly companion, and the sweet that proves good food never goes out of season.\u003c\/strong\u003e\u003c\/p\u003e","brand":"The 1970 Shop","offers":[{"title":"200g: Tin Box","offer_id":47620361781466,"sku":"LAD-GOND-200G-TB","price":350.0,"currency_code":"INR","in_stock":true},{"title":"Paper Box: 400g","offer_id":48246526771418,"sku":"LAD-GOND-400G-PAPERB","price":450.0,"currency_code":"INR","in_stock":true},{"title":"400g: Tin Box","offer_id":46773743354074,"sku":"LAD-GOND-400G-TB","price":620.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0688\/0231\/4458\/files\/Gond_Laddoo_32258ec7-492b-4645-aa08-e5879cc34341.png?v=1755350911"},{"product_id":"japa-laddoo","title":"Jaapa Laddoo (For New Mothers)","description":"\u003cp\u003e\u003cstrong\u003eIn Indian homes, the arrival of a newborn always came with the aroma of something sweet roasting in the kitchen - jaapa laddoos. Made by mothers and grandmothers with patience and love, these laddoos weren’t just food, they were care rolled into shape - meant to heal, strengthen, and comfort new mothers in their most delicate days.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEach ingredient had a purpose - ghee for warmth, nuts and seeds for strength, spices for balance. Roasted slowly, ground finely, and bound into laddoos by hand, they were as nourishing as they were delicious. A jar of jaapa laddoos on the shelf wasn’t just tradition, it was reassurance - that maa’s love would linger in every bite.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAt The 1970 Shop, we carry forward this generational recipe - no palm oil, no preservatives, just pure ingredients, roasted patiently, and shaped with the same care.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBecause Jaapa Laddoo isn’t just a sweet - it’s a reminder of nurturing hands, family wisdom, and the belief that food can be both healing and heartwarming.\u003c\/strong\u003e\u003c\/p\u003e","brand":"The 1970 Shop","offers":[{"title":"200g: Tin Box","offer_id":47620361945306,"sku":"LAD-JAAPA-200G-TB","price":380.0,"currency_code":"INR","in_stock":true},{"title":"Paper Box: 400g","offer_id":48246499180762,"sku":"LAD-JAAPA-400G-PAPERB","price":480.0,"currency_code":"INR","in_stock":true},{"title":"200g: Tin Box (Pack of 2)","offer_id":48056903336154,"sku":"LAD-JAAPA-200G-TB-P2","price":760.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0688\/0231\/4458\/files\/Jappa_Laddoo_2_be8eb9e3-9e9f-4bc9-b61b-87aa0a513df2.png?v=1763474579"},{"product_id":"mathri","title":"Atta Mathri (Ajwain)","description":"\u003cp data-start=\"187\" data-end=\"411\"\u003e\u003cstrong\u003eTrain journeys, weddings, or lazy Sunday afternoons - mathri always found its way into the moment. Crisp, flaky, and golden, it was the kind of snack that sat proudly in steel dabbas and came out with every round of chai.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"413\" data-end=\"681\"\u003e\u003cstrong\u003eThe making of mathri was almost a ritual - dough kneaded with ajwain and atta, rolled thick, pricked carefully, and fried patiently in ghee till each piece turned perfectly crisp. That aroma filling the house was enough to gather the whole family around the kitchen.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"729\" data-end=\"850\"\u003e\u003cstrong\u003eAt The 1970 Shop, we hold on to this tradition - no palm oil, no preservatives, just atta, ghee, and time-tested craft.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"852\" data-end=\"1035\"\u003e\u003cstrong\u003eBecause Atta Mathri isn’t just a snack - it’s the taste of train rides where strangers became friends, the comfort of festive plates, and the crunch that always belonged with chai.\u003c\/strong\u003e\u003c\/p\u003e","brand":"The 1970 Shop","offers":[{"title":"200g: Tin Box","offer_id":47620362141914,"sku":"MAT-ATTA-200G-TB","price":320.0,"currency_code":"INR","in_stock":true},{"title":"Paper Box: 400g","offer_id":48246480634074,"sku":"MAT-ATTA-400G-PAPERB","price":400.0,"currency_code":"INR","in_stock":true},{"title":"200g: Tin Box (Pack of 2)","offer_id":48056896684250,"sku":"MAT-ATTA-200G-TB-P2","price":640.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0688\/0231\/4458\/files\/Atta_Matthi.png?v=1755350806"},{"product_id":"dal-kachori-papdi","title":"Dal Kachori Papdi","description":"\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eSome snacks were never just for festivals. They stayed in steel tins at home, ready for chai-time, school holidays, and long afternoons with family. Dal Kachori Papdi was that kind of comfort, crisp on the outside, spiced within, and always ready to be shared.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eOurs carry forward that tradition with layers of crisp atta and sooji wrapped around a moong dal filling, seasoned with ajwain, saunf, and a medley of warming spices. Each one is fried gently in groundnut oil until it turns golden and crunchy, breaking with that perfect snap in every bite.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eIt is festive, yes, but also everyday. A balance of earthy dal, fragrant masalas, and the richness of desi ghee folded into the dough. Light enough to keep reaching for, rich enough to feel special every time.\u003c\/strong\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eAt The 1970 Shop, we make Dal Kachori Papdi the old-fashioned way with clean ingredients, timeless methods, and the same crunch that made every gathering feel festive.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eBecause with every bite, you don’t just taste spice and crunch. You taste chai-time conversations, shared laughter, and the joy of snacking together.\u003c\/strong\u003e\u003c\/p\u003e","brand":"The 1970 Shop","offers":[{"title":"200g: Tin Box","offer_id":47620361322714,"sku":"MAT-DALKACHORI-200G-TB","price":320.0,"currency_code":"INR","in_stock":true},{"title":"Paper Box: 400g","offer_id":48246276292826,"sku":"MAT-DALKACHORI-400G-PAPERB","price":400.0,"currency_code":"INR","in_stock":true},{"title":"400g: Tin Box","offer_id":46774019227866,"sku":"MAT-DALKACHORI-400G-TB","price":550.0,"currency_code":"INR","in_stock":false},{"title":"Combo with Mirch ka Achaar","offer_id":47555800367322,"sku":"CMB-MAT-DALKACHORI-200G-TB-ACH-MIRCH-250G-GJ","price":570.0,"currency_code":"INR","in_stock":true},{"title":"Combo with Atta Biscuit","offer_id":47555800400090,"sku":"CMB-MAT-DALKACHORI-200G-TB-BIS-ATTA-200G-TB","price":670.0,"currency_code":"INR","in_stock":true},{"title":"400g (3 PaperBox - 1.2Kg)","offer_id":48247417602266,"sku":"MAT-DALKACHORI-400G-PAPERB-P3","price":1200.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0688\/0231\/4458\/files\/Dal_Kachori_Papdi_221b71be-b705-426e-97ff-cc9fcf70ca78.png?v=1755350775"},{"product_id":"sattu-ladoo","title":"Sattu Laddoo (Desi Ghee)","description":"\u003cp data-start=\"175\" data-end=\"520\"\u003e\u003cstrong\u003eIn the heart of Bihar and Uttar Pradesh, sattu has always been more than just an ingredient - it has been survival food, farmer’s fuel, and maa’s answer to \u003cem data-start=\"332\" data-end=\"352\"\u003e‘bhookh lagi hai.’\u003c\/em\u003e Rolled into laddoos with ghee and khaand, it became the kind of snack that travelled everywhere - from farm fields to train journeys, from tiffins to dabbas at home.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"522\" data-end=\"762\"\u003e\u003cstrong\u003eHearty, nutty, and deeply satisfying, sattu laddoo was never just about taste - it was nourishment wrapped in sweetness. A couple of these could keep you full for hours, which is why maa always tucked them into your bag before long trips.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"810\" data-end=\"1051\"\u003e\u003cstrong\u003eAt The 1970 Shop, we make sattu laddoos the way they were always meant to be - slow roasted, bound with pure ghee, and rolled with care. No palm oil, no preservatives, just clean ingredients and a tradition that has stood the test of time.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"1053\" data-end=\"1228\"\u003e\u003cstrong\u003eBecause Sattu Laddoo isn’t just a sweet - it’s the taste of maa’s concern, the strength of simple food, and the comfort of knowing that some bites can truly keep you going.\u003c\/strong\u003e\u003c\/p\u003e","brand":"The 1970 Shop","offers":[{"title":"200g: Tin Box","offer_id":47620363256026,"sku":"LAD-SATTU-200G-TB","price":350.0,"currency_code":"INR","in_stock":true},{"title":"Paper Box: 400g","offer_id":48246235005146,"sku":"LAD-SATTU-400G-PAPERB","price":450.0,"currency_code":"INR","in_stock":true},{"title":"400g: Tin Box","offer_id":46773844410586,"sku":"LAD-SATTU-400G-TB","price":620.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0688\/0231\/4458\/files\/Sattu_Laddoo_78d95ba6-9ce7-4d1f-b4b3-a493e48b5b68.png?v=1755350669"},{"product_id":"dates-nuts-laddoo","title":"Dates \u0026 Nuts Laddoo","description":"\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eNot every sweet was about festivals - some were about energy, care, and quick hugs from maa before you left for school. Dates \u0026amp; Nuts Laddoo is that feeling - rich, nourishing, and naturally sweet without trying too hard.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eMade with soft dates, roasted nuts, and a hint of cardamom, every bite is chewy, crunchy, and full of warmth. It’s that laddoo you’d sneak from the dabba guilt-free because maa would just smile and say, ‘Yeh toh healthy hai.’\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eAt The 1970 Shop, we keep this classic as pure as its purpose - no refined sugar, no preservatives, just clean ingredients shaped into little bites of strength and sweetness.\u003c\/strong\u003e\u003c\/p\u003e","brand":"The 1970 Shop","offers":[{"title":"200g: Tin Box","offer_id":47620361486554,"sku":"LAD-DATENUT-200G-TB","price":500.0,"currency_code":"INR","in_stock":true},{"title":"Paper Box: 400g","offer_id":48246216687834,"sku":"LAD-DATENUT-400G-PAPERB","price":800.0,"currency_code":"INR","in_stock":true},{"title":"200g: Tin Box (Pack of 2)","offer_id":48056899895514,"sku":"LAD-DATENUT-200G-TB-P2","price":980.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0688\/0231\/4458\/files\/Dates_Nuts_Laddoo_f0d37e41-810b-49ba-9207-2aa9cef2be88.png?v=1763639986"},{"product_id":"millet-jowar-matthi","title":"Jowar Millet Matthi","description":"\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eRustic, hearty, and full of flavour, our Jowar Millet Matthi is crafted with a wholesome blend of jowar flour and whole wheat, kneaded with desi ghee for richness and spiced with ajwain and kasoori methi. Each piece is slow-fried in groundnut oil until golden, giving you that earthy crunch that feels both homely and nourishing. Lightly seasoned with fennel, sesame, and warm spices, this jowar matthi is savoury, grounding, and perfect for chai-time or festive spreads.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eJowar Matthi has always been tied to winter afternoons, when kitchens came alive with the aroma of dough being rolled and fried, while jars filled up for the season. For many of us, it was the taste of dadi’s home -a snack pulled out of big steel tins when guests arrived, or passed around with steaming cups of chai as conversations stretched long into the evening. Wholesome, crunchy, and familiar, it was never just a snack but a small ritual of warmth and togetherness.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eAt The 1970 Shop, we keep that ritual alive in the old-fashioned way. No shortcuts, no refined flours, no preservatives. Just clean grains, slow preparation, and the same patience that made every jowar matthi taste like home.\u003c\/strong\u003e\u003c\/p\u003e","brand":"The 1970 Shop","offers":[{"title":"200g: Tin Box","offer_id":47620362207450,"sku":"MAT-JOWAR-200G-TB","price":320.0,"currency_code":"INR","in_stock":true},{"title":"Paper Box: 400g","offer_id":48246196830426,"sku":"MAT-JOWAR-400G-PAPERB","price":400.0,"currency_code":"INR","in_stock":true},{"title":"200g: Tin Box (Pack of 2)","offer_id":48056896291034,"sku":"MAT-JOWAR-200G-TB-P2","price":640.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0688\/0231\/4458\/files\/Jowar_Matthi_378b62c4-4726-4b74-8c2f-4f007f2e0c1f.png?v=1755350638"},{"product_id":"millet-raagi-matthi","title":"Raagi Millet Matthi","description":"\u003cp class=\"MsoNormal\"\u003e\u003cstrong style=\"font-size: 0.875rem;\"\u003eNutty, earthy, and full of character, our Raagi Matthi is crafted with wholesome raagi flour, blended with besan, coconut, sesame, and spiced gently with ajwain, kasoori methi, and teekhi mirch. Kneaded with desi ghee and fried patiently in groundnut oil, each matthi turns crisp and flavourful, carrying the richness of grains and the warmth of traditional spices. With its deep, rustic taste, it is the perfect balance of nutrition and nostalgia.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eRaagi snacks were always part of village kitchens - wholesome, hearty, and built to sustain long days. Matthis made with grains like raagi and besan carried not just taste but strength, often served with pickles and chai during winter afternoons or packed into dabbas for travel. The aroma of coconut and sesame mixing with warm spices was a sign of comfort, and the familiar crunch made every bite feel grounding and homely.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eAt The 1970 Shop, we bring back that same tradition with care. No refined flours, no artificial colours, no preservatives. Just clean grains, patient cooking, and the richness of desi ghee in every batch.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eRaagi Matthi is our way of keeping the flavours of the village kitchen alive - hearty, nourishing, and always welcome at the tea table.\u003c\/strong\u003e\u003c\/p\u003e","brand":"The 1970 Shop","offers":[{"title":"200g: Tin Box","offer_id":47620362240218,"sku":"MAT-RAAGI-200G-TB","price":320.0,"currency_code":"INR","in_stock":true},{"title":"Paper Box: 400g","offer_id":48246181265626,"sku":"MAT-RAAGI-400G-PAPERB","price":400.0,"currency_code":"INR","in_stock":true},{"title":"200g: Tin Box (Pack of 2)","offer_id":48056914247898,"sku":"MAT-RAAGI-200G-TB-P2","price":640.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0688\/0231\/4458\/files\/Raagi_Matthi_b9566279-4f95-4173-b1ad-717867b6083e.png?v=1755350586"},{"product_id":"atta-biscuit","title":"Atta Biscuits (Desi Ghee)","description":"\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eGolden, light, and fragrant, our Atta Biscuits are baked with whole wheat flour, pure desi ghee, and desi khaand for a wholesome sweetness. Flavoured with cardamom and baked to a gentle crunch, they are the kind of biscuit that feels both homely and timeless. Crisp yet light, simple yet full of flavour, they are the perfect companion to a steaming cup of chai.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eAtta biscuits were once the pride of home kitchens and small local bakeries. Families would line up for the warm batches coming out of the oven on Sunday evenings, filling tins that would carry the aroma through the week. They were the biscuits maa served with evening tea, the ones that travelled with you in dabbas, and the small comfort that made a quiet break feel special.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eAt The 1970 Shop, we bring back that same simplicity, made with clean ingredients and no shortcuts. 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These wholesome, melt-in-the-mouth laddoos were more than just sweets; they were maa’s way of keeping the family strong through the cold. Packed in steel dabbas, shared with neighbours, and carried to relatives’ homes, atta pinnis were as much a ritual as they were a treat.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"663\" data-end=\"891\"\u003e\u003cstrong\u003eEach pinni is crafted patiently - whole wheat flour roasted till golden, blended with desi ghee, khaand, and nuts, then shaped lovingly into laddoos. The result is a sweet that’s rich, hearty, and full of warmth in every bite.\u003c\/strong\u003e\u003cstrong data-start=\"893\" data-end=\"929\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"939\" data-end=\"1116\"\u003e\u003cstrong\u003eAt The 1970 Shop, we keep this tradition alive - no palm oil, no preservatives, just honest ingredients and the same slow-roasted richness that made pinnis a winter essential.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"1118\" data-end=\"1265\"\u003e\u003cstrong\u003eBecause Atta Pinni isn’t just a sweet - it’s the taste of cozy winters, mothers fussing over health, and the comfort of home packed into a bite.\u003c\/strong\u003e\u003c\/p\u003e","brand":"The 1970 Shop","offers":[{"title":"200g: Tin Box","offer_id":47620360896730,"sku":"LAD-PINNI-200G-TB","price":350.0,"currency_code":"INR","in_stock":true},{"title":"Paper Box: 400g","offer_id":48246125560026,"sku":"LAD-PINNI-400G-PAPERB","price":450.0,"currency_code":"INR","in_stock":true},{"title":"200g: Tin Box (Pack of 2)","offer_id":48056905957594,"sku":"LAD-PINNI-200G-TB-P2","price":700.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0688\/0231\/4458\/files\/Atta_Pinni_1e3d394d-fb83-46ea-8340-e056adb7031e.png?v=1755350159"},{"product_id":"jowar-nankhatai-cookie","title":"Jowar Nankhatai Cookies (Millet, Eggless)","description":"\u003cp data-start=\"256\" data-end=\"453\"\u003e\u003cstrong\u003eSome cookies make you pause before the first bite - because the aroma alone takes you back. 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Each cookie is hand-shaped and baked till golden, giving you that classic nankhatai crumble with a wholesome millet twist.\u003c\/strong\u003e\u003cstrong data-start=\"700\" data-end=\"736\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"845\" data-end=\"981\"\u003e\u003cstrong\u003eAt The 1970 Shop, we stay true to the way it was always made - no palm oil, no preservatives, just honest ingredients baked with care.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"983\" data-end=\"1163\"\u003e\u003cstrong\u003eThe Jowar Nankhatai isn’t just a cookie - it’s the old-world charm of bakery tins, the joy of chai breaks with family, and the comfort of tradition made a little more wholesome.\u003c\/strong\u003e\u003c\/p\u003e","brand":"The 1970 Shop","offers":[{"title":"150g: Tin Box","offer_id":47620362043610,"sku":"BIS-JOWARNKT-150G-TB","price":350.0,"currency_code":"INR","in_stock":true},{"title":"300g: Paper Box","offer_id":48246099476698,"sku":"BIS-JOWARNKT-300G-PAPERB","price":375.0,"currency_code":"INR","in_stock":true},{"title":"150g: Tin Box (Pack of 2)","offer_id":48056891506906,"sku":"BIS-JOWARNKT-150G-TB-P2","price":700.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0688\/0231\/4458\/files\/Jowar_Nankhatai_Cookie_bf3cfd5e-3c57-49f3-80bc-e23fef9325b9.png?v=1755350069"},{"product_id":"raagi-nankhatai-cookie","title":"Raagi Nankhatai Cookies (Millet, Eggless)","description":"\u003cp class=\"MsoNormal\"\u003e\u003cstrong style=\"font-size: 0.875rem;\"\u003eNankhatai has always been India’s very own cookie - baked, sold in glass jars at local bakeries, and savoured with hot chai in countless homes. 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It’s a piece of Bihar’s heartland, folded into every bite, reminding you of festivals, cousins, and those small joys that never really left.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBring it home, open the pack, and let Thekua remind you - \u003cem\u003eGhar ka swaad kabhi purana nahi hota\u003c\/em\u003e.\"\u003c\/strong\u003e\u003c\/p\u003e","brand":"The 1970 Shop","offers":[{"title":"250g: Tin Box","offer_id":47620363288794,"sku":"MAT-THEKUA-250G-TB","price":300.0,"currency_code":"INR","in_stock":true},{"title":"Paper Box: 500g","offer_id":48245998223578,"sku":"MAT-THEKUA-500G-PAPERB","price":400.0,"currency_code":"INR","in_stock":true},{"title":"500g: Tin Box","offer_id":46773891530970,"sku":"MAT-THEKUA-500G-TB","price":580.0,"currency_code":"INR","in_stock":false},{"title":"500g (3 Paper Box - 1.5Kg)","offer_id":48247413047514,"sku":"MAT-THEKUA-500G-PAPERB-P3","price":1200.0,"currency_code":"INR","in_stock":true},{"title":"Combo with Atta Biscuit","offer_id":47555798728922,"sku":"CMB-MAT-THEKUA-250G-TB-BIS-ATTA-200G-TB","price":650.0,"currency_code":"INR","in_stock":true},{"title":"Combo with Dal Kachori Papdi","offer_id":47555798761690,"sku":"CMB-MAT-THEKUA-250G-MAT-DALKACHORI-200G-TB","price":620.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0688\/0231\/4458\/files\/Thekua_4fe538e3-59a7-451d-8564-8eaa72a2c304.png?v=1755349479"},{"product_id":"raagi-millet-laddoo","title":"Raagi Millet Laddoo (Desi Ghee)","description":"\u003cp data-end=\"448\" data-start=\"186\"\u003e\u003cstrong\u003eThink back to winter evenings - quilts spread out, cousins huddled together, and maa walking in with a steel plate full of laddoos. 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It wasn’t just a sweet, it was nourishment rolled into shape - maa’s way of making sure you stayed strong, full, and happy.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"890\" data-start=\"746\"\u003e\u003cstrong\u003eAt The 1970 Shop, we carry this same tradition - no palm oil, no preservatives, just jowar, ghee, and patience crafted into wholesome laddoos.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"1066\" data-start=\"892\"\u003e\u003cstrong\u003eBecause Raagi Laddoo isn’t just food - it’s the taste of childhood winters, the comfort of home dabbas, and the kind of sweet that made love and nourishment feel the same.\u003c\/strong\u003e\u003c\/p\u003e","brand":"The 1970 Shop","offers":[{"title":"200g: Tin Box","offer_id":47620363026650,"sku":"LAD-RAAGI-200G-TB","price":350.0,"currency_code":"INR","in_stock":true},{"title":"Paper Box: 400g","offer_id":48245928526042,"sku":"LAD-RAAGI-400G-PAPERB","price":450.0,"currency_code":"INR","in_stock":true},{"title":"400g: Tin Box","offer_id":47112065155290,"sku":"LAD-RAAGI-400G-TB","price":620.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0688\/0231\/4458\/files\/Jaapa_Laddoo.webp?v=1766479319"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0688\/0231\/4458\/collections\/Atta_Biscuit_Paper_Box.png?v=1784724861","url":"https:\/\/the1970shop.com\/collections\/paper-box-refills.oembed?page=2","provider":"The 1970 Shop","version":"1.0","type":"link"}