{"title":"Raagi based","description":"\u003cp\u003eLong before superfoods became a trend, raagi was the original supergrain in Indian kitchens. It nourished growing children, strengthened farmers after long days in the fields, and was lovingly cooked by grandmothers who believed in food that heals, not just fills.\u003c\/p\u003e\n\u003cp\u003eAt The 1970 Shop, we bring raagi back, not as a trend, but as a tradition reimagined. Crafted into delicious snacks using time-honoured methods and honest ingredients, our raagi products are a tribute to slow food and thoughtful nourishment.\u003c\/p\u003e","products":[{"product_id":"millet-raagi-matthi","title":"Raagi Millet Matthi","description":"\u003cp class=\"MsoNormal\"\u003e\u003cstrong style=\"font-size: 0.875rem;\"\u003eNutty, earthy, and full of character, our Raagi Matthi is crafted with wholesome raagi flour, blended with besan, coconut, sesame, and spiced gently with ajwain, kasoori methi, and teekhi mirch. Kneaded with desi ghee and fried patiently in groundnut oil, each matthi turns crisp and flavourful, carrying the richness of grains and the warmth of traditional spices. With its deep, rustic taste, it is the perfect balance of nutrition and nostalgia.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eRaagi snacks were always part of village kitchens - wholesome, hearty, and built to sustain long days. Matthis made with grains like raagi and besan carried not just taste but strength, often served with pickles and chai during winter afternoons or packed into dabbas for travel. The aroma of coconut and sesame mixing with warm spices was a sign of comfort, and the familiar crunch made every bite feel grounding and homely.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eAt The 1970 Shop, we bring back that same tradition with care. No refined flours, no artificial colours, no preservatives. Just clean grains, patient cooking, and the richness of desi ghee in every batch.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eRaagi Matthi is our way of keeping the flavours of the village kitchen alive - hearty, nourishing, and always welcome at the tea table.\u003c\/strong\u003e\u003c\/p\u003e","brand":"My Store","offers":[{"title":"200g: Tin Box","offer_id":47620362240218,"sku":"STP-RMM-200g-TB","price":250.0,"currency_code":"INR","in_stock":true},{"title":"400g: Tin Box","offer_id":46773851717850,"sku":"STP-RMM-400g-TB","price":480.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0688\/0231\/4458\/files\/Raagi_Matthi_b9566279-4f95-4173-b1ad-717867b6083e.png?v=1755350586"},{"product_id":"raagi-nankhatai-cookie","title":"Raagi Nankhatai Millet Cookie","description":"\u003cp class=\"MsoNormal\"\u003e\u003cstrong style=\"font-size: 0.875rem;\"\u003eNankhatai has always been India’s very own cookie - baked, sold in glass jars at local bakeries, and savoured with hot chai in countless homes. Over the years, families gave it their own touch, and ours brings in the earthy richness of raagi.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"827\" data-start=\"573\"\u003e\u003cstrong\u003eImagine the nutty taste of millet, blended with the sweetness of khaand, the fragrance of elaichi, and the richness of desi ghee. Each cookie is hand-shaped, baked, and carries that rustic crumble which makes it melt softly with every bite.\u003c\/strong\u003e\u003cstrong data-end=\"865\" data-start=\"829\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"1112\" data-start=\"974\"\u003e\u003cstrong\u003eAt The 1970 Shop, we keep the spirit of the old bakery alive - no palm oil, no preservatives, just simple ingredients treated with care.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"1298\" data-start=\"1114\"\u003e\u003cstrong\u003eThis Raagi Nankhatai isn’t just a cookie - it’s a little story of tradition meeting millet, of childhood chai breaks made wholesome again, of nostalgia you can taste in every crumb.\u003c\/strong\u003e\u003c\/p\u003e","brand":"My Store","offers":[{"title":"150g: Tin Box","offer_id":47620363092186,"sku":"STP-RNK-150g-TB","price":250.0,"currency_code":"INR","in_stock":true},{"title":"300g: Tin Box","offer_id":47620363059418,"sku":"STP-RNK-300g-TB","price":490.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0688\/0231\/4458\/files\/Raagi_Nankhatai.png?v=1768309860"},{"product_id":"raagi-chips","title":"Raagi Chips","description":"\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eRemember those carefree afternoons when the fan made its soft whirring sound, the TV played reruns of old shows, and someone brought in a bowl of snacks that disappeared too fast? Raagi Chips brings back that same joy - the crunch, the flavour, and that satisfying handful that makes conversations stretch a little longer.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eMade from the goodness of raagi and blended with gentle spices, these chips carry a light, earthy taste - crispy yet hearty. They feel homemade, wholesome, and familiar, like the best kind of snacking that doesn’t make you stop at one bite.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eAt The 1970 Shop, we keep it simple - no palm oil, no preservatives, no artificial colours. Just clean ingredients, roasted to perfection for that signature crunch.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eBecause Raagi Chips aren’t just chips - they’re the feeling of home in every crunch, the sound of summer laughter, and the comfort of knowing that good things are made slowly, with care.\u003c\/strong\u003e\u003c\/p\u003e","brand":"My Store","offers":[{"title":"125g (Pack of 2)","offer_id":47620362862810,"sku":"SNK-RGCHP-125g","price":300.0,"currency_code":"INR","in_stock":true},{"title":"175g","offer_id":47043412394202,"sku":"SNK-RGCHP-175g","price":210.0,"currency_code":"INR","in_stock":true},{"title":"125g: Tin Box","offer_id":47620362895578,"sku":"SNK-RGCHP-125g-TB","price":250.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0688\/0231\/4458\/files\/ChatGPT_Image_Jan_13_2026_09_30_43_PM.png?v=1768320171"},{"product_id":"raagi-millet-laddoo","title":"Raagi Millet Laddoo","description":"\u003cp data-end=\"448\" data-start=\"186\"\u003e\u003cstrong\u003eThink back to winter evenings - quilts spread out, cousins huddled together, and maa walking in with a steel plate full of laddoos. Not the fancy ones, but the rustic, nutty ones made with jowar - hearty enough to fill you up, simple enough to feel like home.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"698\" data-start=\"450\"\u003e\u003cstrong\u003eThe first bite always told a story - the earthy sweetness, the grainy texture, the warmth of ghee binding it all together. It wasn’t just a sweet, it was nourishment rolled into shape - maa’s way of making sure you stayed strong, full, and happy.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"890\" data-start=\"746\"\u003e\u003cstrong\u003eAt The 1970 Shop, we carry this same tradition - no palm oil, no preservatives, just jowar, ghee, and patience crafted into wholesome laddoos.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"1066\" data-start=\"892\"\u003e\u003cstrong\u003eBecause Raagi Laddoo isn’t just food - it’s the taste of childhood winters, the comfort of home dabbas, and the kind of sweet that made love and nourishment feel the same.\u003c\/strong\u003e\u003c\/p\u003e","brand":"My Store","offers":[{"title":"200g: Tin Box","offer_id":47620363026650,"sku":"LAD-RG-200g-TB","price":300.0,"currency_code":"INR","in_stock":true},{"title":"400g: Tin Box","offer_id":47112065155290,"sku":"LAD-RG-400g-TB","price":580.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0688\/0231\/4458\/files\/Jaapa_Laddoo.webp?v=1766479319"}],"url":"https:\/\/the1970shop.com\/collections\/ragi-based.oembed","provider":"The 1970 Shop ","version":"1.0","type":"link"}