{"title":"Sweets","description":"\u003cp\u003eOur sweets are inspired by old kitchens and handwritten recipes, laddoos rolled by hand, biscuits baked in small batches, and cookies that taste like childhood evenings. Crafted with whole grains, desi ghee, natural sweeteners, and real spices, they’re indulgent yet thoughtfully made.\u003c\/p\u003e\n\u003cp\u003eNo palm oil. No preservatives. No artificial flavours. Just clean ingredients and timeless recipes.\u003c\/p\u003e","products":[{"product_id":"millet-jowar-laddoo","title":"Jowar Millet Laddoo","description":"\u003cp data-end=\"448\" data-start=\"186\"\u003e\u003cstrong\u003eThink back to winter evenings - quilts spread out, cousins huddled together, and maa walking in with a steel plate full of laddoos. Not the fancy ones, but the rustic, nutty ones made with jowar - hearty enough to fill you up, simple enough to feel like home.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"698\" data-start=\"450\"\u003e\u003cstrong\u003eThe first bite always told a story - the earthy sweetness, the grainy texture, the warmth of ghee binding it all together. It wasn’t just a sweet, it was nourishment rolled into shape - maa’s way of making sure you stayed strong, full, and happy.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"890\" data-start=\"746\"\u003e\u003cstrong\u003eAt The 1970 Shop, we carry this same tradition - no palm oil, no preservatives, just jowar, ghee, and patience crafted into wholesome laddoos.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"1066\" data-start=\"892\"\u003e\u003cstrong\u003eBecause Jowar Laddoo isn’t just food - it’s the taste of childhood winters, the comfort of home dabbas, and the kind of sweet that made love and nourishment feel the same.\u003c\/strong\u003e\u003c\/p\u003e","brand":"My Store","offers":[{"title":"200g: Tin Box","offer_id":47620362174682,"sku":"LAD-JW-200g-TB","price":300.0,"currency_code":"INR","in_stock":true},{"title":"400g: Tin Box","offer_id":46773742665946,"sku":"LAD-JW-400g-TB","price":580.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0688\/0231\/4458\/files\/Jowar_Laddoo_bab1d459-8d52-4451-b407-1cf18cfafe86.png?v=1755350985"},{"product_id":"besan-laddoo","title":"Besan Laddoo","description":"\u003cp\u003eSlow-roasted besan, pure desi ghee, and a gentle hint of cardamom just like maa used to make. Soft, melt-in-the-mouth laddoos made patiently with no palm oil, no preservatives, and no shortcuts. At The 1970 Shop, our Besan Laddoo isn’t just a sweet it’s comfort, nostalgia, and that one extra laddoo you always reached for.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"200g: Tin Box","offer_id":47620361027802,"sku":"LAD-BS-200g-TB","price":300.0,"currency_code":"INR","in_stock":true},{"title":"400g: Tin Box","offer_id":46773742829786,"sku":"LAD-BS-400g-TB","price":580.0,"currency_code":"INR","in_stock":true},{"title":"200g (Pack of 5): Tin Box - 10% Off","offer_id":47620361060570,"sku":"LAD-BS-200g-TB-P5","price":1350.0,"currency_code":"INR","in_stock":true},{"title":"400g (Set of 3): 10% Off","offer_id":47612891037914,"sku":"LAD-BS-400g-TB-S3","price":1566.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0688\/0231\/4458\/files\/Vector-1_3af5fc85-4be1-4a49-8a48-b8f65b0bc7c7.png?v=1772014758"},{"product_id":"gond-laddoo","title":"Gond\/Dink Laddoo","description":"\u003cp data-start=\"428\" data-end=\"760\"\u003e\u003cstrong\u003eSome laddoos were made for celebrations, some for indulgence - and then there were gond laddoos, made to give strength in every season. Traditionally roasted in ghee during winters for warmth, they quickly became the all-year sweet that travelled with you - from tiffin boxes to train journeys, from study tables to office desks.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"762\" data-end=\"1005\"\u003e\u003cstrong\u003ePacked with roasted edible gum, atta, ghee, and nuts, these laddoos are hearty enough to keep you going through hot afternoons, light enough to enjoy with chai in the evening, and nourishing enough to count as a meal when you’re on the move.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"1053\" data-end=\"1190\"\u003e\u003cstrong\u003eAt The 1970 Shop, we keep it clean and honest - no palm oil, no preservatives, just wholesome ingredients rolled into timeless laddoos.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"1192\" data-end=\"1371\"\u003e\u003cstrong\u003eBecause Gond Laddoo isn’t just a winter ritual - it’s an everyday source of strength, a travel-friendly companion, and the sweet that proves good food never goes out of season.\u003c\/strong\u003e\u003c\/p\u003e","brand":"My Store","offers":[{"title":"200g: Tin Box","offer_id":47620361781466,"sku":"LAD-GD-200g-TB","price":300.0,"currency_code":"INR","in_stock":true},{"title":"400g: Tin Box","offer_id":46773743354074,"sku":"LAD-GD-400g-TB","price":580.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0688\/0231\/4458\/files\/Gond_Laddoo_32258ec7-492b-4645-aa08-e5879cc34341.png?v=1755350911"},{"product_id":"japa-laddoo","title":"Jaapa Laddoo","description":"\u003cp data-start=\"264\" data-end=\"600\"\u003e\u003cstrong\u003eIn Indian homes, the arrival of a newborn always came with the aroma of something sweet roasting in the kitchen - jaapa laddoos. Made by mothers and grandmothers with patience and love, these laddoos weren’t just food, they were care rolled into shape - meant to heal, strengthen, and comfort new mothers in their most delicate days.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"602\" data-end=\"936\"\u003e\u003cstrong\u003eEach ingredient had a purpose - ghee for warmth, nuts and seeds for strength, spices for balance. Roasted slowly, ground finely, and bound into laddoos by hand, they were as nourishing as they were delicious. A jar of jaapa laddoos on the shelf wasn’t just tradition, it was reassurance - that maa’s love would linger in every bite.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"984\" data-end=\"1151\"\u003e\u003cstrong\u003eAt The 1970 Shop, we carry forward this generational recipe - no palm oil, no preservatives, just pure ingredients, roasted patiently, and shaped with the same care.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"1153\" data-end=\"1311\"\u003e\u003cstrong\u003eBecause Jaapa Laddoo isn’t just a sweet - it’s a reminder of nurturing hands, family wisdom, and the belief that food can be both healing and heartwarming.\u003c\/strong\u003e\u003c\/p\u003e","brand":"My Store","offers":[{"title":"200g: Tin Box","offer_id":47620361945306,"sku":"LAD-JP-200g-TB","price":350.0,"currency_code":"INR","in_stock":true},{"title":"400g: Tin Box","offer_id":46773743583450,"sku":"LAD-JP-400g-TB","price":680.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0688\/0231\/4458\/files\/Jappa_Laddoo_2_be8eb9e3-9e9f-4bc9-b61b-87aa0a513df2.png?v=1763474579"},{"product_id":"sattu-ladoo","title":"Sattu Laddoo","description":"\u003cp data-start=\"175\" data-end=\"520\"\u003e\u003cstrong\u003eIn the heart of Bihar and Uttar Pradesh, sattu has always been more than just an ingredient - it has been survival food, farmer’s fuel, and maa’s answer to \u003cem data-start=\"332\" data-end=\"352\"\u003e‘bhookh lagi hai.’\u003c\/em\u003e Rolled into laddoos with ghee and khaand, it became the kind of snack that travelled everywhere - from farm fields to train journeys, from tiffins to dabbas at home.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"522\" data-end=\"762\"\u003e\u003cstrong\u003eHearty, nutty, and deeply satisfying, sattu laddoo was never just about taste - it was nourishment wrapped in sweetness. A couple of these could keep you full for hours, which is why maa always tucked them into your bag before long trips.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"810\" data-end=\"1051\"\u003e\u003cstrong\u003eAt The 1970 Shop, we make sattu laddoos the way they were always meant to be - slow roasted, bound with pure ghee, and rolled with care. No palm oil, no preservatives, just clean ingredients and a tradition that has stood the test of time.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"1053\" data-end=\"1228\"\u003e\u003cstrong\u003eBecause Sattu Laddoo isn’t just a sweet - it’s the taste of maa’s concern, the strength of simple food, and the comfort of knowing that some bites can truly keep you going.\u003c\/strong\u003e\u003c\/p\u003e","brand":"My Store","offers":[{"title":"200g: Tin Box","offer_id":47620363256026,"sku":"LAD-ST-200g-TB","price":300.0,"currency_code":"INR","in_stock":true},{"title":"400g: Tin Box","offer_id":46773844410586,"sku":"LAD-ST-400g-TB","price":580.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0688\/0231\/4458\/files\/Sattu_Laddoo_78d95ba6-9ce7-4d1f-b4b3-a493e48b5b68.png?v=1755350669"},{"product_id":"atta-biscuit","title":"Atta Biscuit","description":"\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eGolden, light, and fragrant, our Atta Biscuits are baked with whole wheat flour, pure desi ghee, and desi khaand for a wholesome sweetness. Flavoured with cardamom and baked to a gentle crunch, they are the kind of biscuit that feels both homely and timeless. Crisp yet light, simple yet full of flavour, they are the perfect companion to a steaming cup of chai.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eAtta biscuits were once the pride of home kitchens and small local bakeries. Families would line up for the warm batches coming out of the oven on Sunday evenings, filling tins that would carry the aroma through the week. They were the biscuits maa served with evening tea, the ones that travelled with you in dabbas, and the small comfort that made a quiet break feel special.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eAt The 1970 Shop, we bring back that same simplicity, made with clean ingredients and no shortcuts. No maida, no refined sugar, no preservatives -just the richness of desi ghee, the sweetness of khaand, and the aroma of cardamom baked the traditional way.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eA biscuit that carries with it the rhythm of slow evenings, the sound of chai being poured, and the memory of the homely treats we grew up with.\u003c\/strong\u003e\u003c\/p\u003e","brand":"The 1970 Shop","offers":[{"title":"200g: Tin Box","offer_id":47620360765658,"sku":"STP-AB-200g-TB","price":280.0,"currency_code":"INR","in_stock":true},{"title":"400g: Tin Box","offer_id":46773852307674,"sku":"STP-AB-400g-TB","price":540.0,"currency_code":"INR","in_stock":true},{"title":"Combo with Besan Nankhatai","offer_id":47555791880410,"sku":"STP-AB200g-BNK150g-TB","price":530.0,"currency_code":"INR","in_stock":true},{"title":"Combo with Thekua","offer_id":47555791913178,"sku":"STP-AB200G-THK250g-TB","price":580.0,"currency_code":"INR","in_stock":true},{"title":"200g (6 box - 1.2kg): 10% Off","offer_id":47620360798426,"sku":"STP-AB-200g-TB-P6","price":1512.0,"currency_code":"INR","in_stock":true},{"title":"400g (Set of 3): 10% Off","offer_id":47612887826650,"sku":"STP-AB-400g-TB-P3","price":1458.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0688\/0231\/4458\/files\/Atta_Biscuit_a0d4492e-f851-40c8-84de-eaad9f0888ad.webp?v=1766479511"},{"product_id":"atta-pinni","title":"Atta Pinni","description":"\u003cp data-start=\"230\" data-end=\"661\"\u003e\u003cstrong\u003eIn North Indian homes, winters always began with the slow roasting of atta in ghee - the aroma filling the house, signalling that pinni season had begun. These wholesome, melt-in-the-mouth laddoos were more than just sweets; they were maa’s way of keeping the family strong through the cold. Packed in steel dabbas, shared with neighbours, and carried to relatives’ homes, atta pinnis were as much a ritual as they were a treat.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"663\" data-end=\"891\"\u003e\u003cstrong\u003eEach pinni is crafted patiently - whole wheat flour roasted till golden, blended with desi ghee, khaand, and nuts, then shaped lovingly into laddoos. The result is a sweet that’s rich, hearty, and full of warmth in every bite.\u003c\/strong\u003e\u003cstrong data-start=\"893\" data-end=\"929\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"939\" data-end=\"1116\"\u003e\u003cstrong\u003eAt The 1970 Shop, we keep this tradition alive - no palm oil, no preservatives, just honest ingredients and the same slow-roasted richness that made pinnis a winter essential.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"1118\" data-end=\"1265\"\u003e\u003cstrong\u003eBecause Atta Pinni isn’t just a sweet - it’s the taste of cozy winters, mothers fussing over health, and the comfort of home packed into a bite.\u003c\/strong\u003e\u003c\/p\u003e","brand":"My Store","offers":[{"title":"200g: Tin Box","offer_id":47620360896730,"sku":"STP-AP-200g-TB","price":300.0,"currency_code":"INR","in_stock":true},{"title":"400g: Tin Box","offer_id":46773866725594,"sku":"STP-AP-400g-TB","price":580.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0688\/0231\/4458\/files\/Atta_Pinni_1e3d394d-fb83-46ea-8340-e056adb7031e.png?v=1755350159"},{"product_id":"jowar-nankhatai-cookie","title":"Jowar Nankhatai Millet Cookie","description":"\u003cp data-start=\"256\" data-end=\"453\"\u003e\u003cstrong\u003eSome cookies make you pause before the first bite - because the aroma alone takes you back. Nankhatai has always been that kind of treat: crumbly, homely, and forever tied to chai-time memories.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"455\" data-end=\"698\"\u003e\u003cstrong\u003eThis version carries a little extra earthiness - jowar flour folded in with desi ghee, khaand, and a touch of elaichi. Each cookie is hand-shaped and baked till golden, giving you that classic nankhatai crumble with a wholesome millet twist.\u003c\/strong\u003e\u003cstrong data-start=\"700\" data-end=\"736\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"845\" data-end=\"981\"\u003e\u003cstrong\u003eAt The 1970 Shop, we stay true to the way it was always made - no palm oil, no preservatives, just honest ingredients baked with care.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"983\" data-end=\"1163\"\u003e\u003cstrong\u003eThe Jowar Nankhatai isn’t just a cookie - it’s the old-world charm of bakery tins, the joy of chai breaks with family, and the comfort of tradition made a little more wholesome.\u003c\/strong\u003e\u003c\/p\u003e","brand":"My Store","offers":[{"title":"150g: Tin Box","offer_id":47620362043610,"sku":"STP-JNK-150g-TB","price":250.0,"currency_code":"INR","in_stock":true},{"title":"300g: Tin Box","offer_id":46773870493914,"sku":"STP-JNK-300g-TB","price":490.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0688\/0231\/4458\/files\/Jowar_Nankhatai_Cookie_bf3cfd5e-3c57-49f3-80bc-e23fef9325b9.png?v=1755350069"},{"product_id":"raagi-nankhatai-cookie","title":"Raagi Nankhatai Millet Cookie","description":"\u003cp class=\"MsoNormal\"\u003e\u003cstrong style=\"font-size: 0.875rem;\"\u003eNankhatai has always been India’s very own cookie - baked, sold in glass jars at local bakeries, and savoured with hot chai in countless homes. Over the years, families gave it their own touch, and ours brings in the earthy richness of raagi.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"827\" data-start=\"573\"\u003e\u003cstrong\u003eImagine the nutty taste of millet, blended with the sweetness of khaand, the fragrance of elaichi, and the richness of desi ghee. Each cookie is hand-shaped, baked, and carries that rustic crumble which makes it melt softly with every bite.\u003c\/strong\u003e\u003cstrong data-end=\"865\" data-start=\"829\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"1112\" data-start=\"974\"\u003e\u003cstrong\u003eAt The 1970 Shop, we keep the spirit of the old bakery alive - no palm oil, no preservatives, just simple ingredients treated with care.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"1298\" data-start=\"1114\"\u003e\u003cstrong\u003eThis Raagi Nankhatai isn’t just a cookie - it’s a little story of tradition meeting millet, of childhood chai breaks made wholesome again, of nostalgia you can taste in every crumb.\u003c\/strong\u003e\u003c\/p\u003e","brand":"My Store","offers":[{"title":"150g: Tin Box","offer_id":47620363092186,"sku":"STP-RNK-150g-TB","price":250.0,"currency_code":"INR","in_stock":true},{"title":"300g: Tin Box","offer_id":47620363059418,"sku":"STP-RNK-300g-TB","price":490.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0688\/0231\/4458\/files\/Raagi_Nankhatai.png?v=1768309860"},{"product_id":"besan-nankhatai-cookie","title":"Besan Nankhatai Cookie","description":"\u003cp data-start=\"360\" data-end=\"617\"\u003e\u003cstrong\u003eBorn in the old bakeries of Gujarat and Maharashtra, nankhatai was India’s first cookie - baked golden in clay ovens long before factory-made biscuits came along. It carried a flavour all its own, rustic and homely, with besan giving it that nutty depth.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"619\" data-end=\"775\"\u003e\u003cstrong\u003eEach cookie is crafted with slow-roasted besan, ghee, and sugar - shaped by hand, baked till crumbly, and left to fill the air with a warm, buttery aroma.\u003c\/strong\u003e\u003cstrong data-start=\"777\" data-end=\"813\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"823\" data-end=\"969\"\u003e\u003cstrong\u003eAt The 1970 Shop, we carry forward this craft without shortcuts - no palm oil, no preservatives, just honest ingredients and timeless technique.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"971\" data-end=\"1083\"\u003e\u003cstrong\u003eBesan Nankhatai isn’t just a cookie - it’s the story of India’s own bakery tradition, tucked into every bite.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e","brand":"My Store","offers":[{"title":"150g: Tin Box","offer_id":47620361093338,"sku":"STP-BNK-150g-TB","price":250.0,"currency_code":"INR","in_stock":true},{"title":"300g: Tin Box","offer_id":46773874655450,"sku":"STP-BNK-300g-TB","price":490.0,"currency_code":"INR","in_stock":true},{"title":"Combo with Atta Biscuit","offer_id":47555797221594,"sku":"CMB-BNK150g-AB200g-TB","price":530.0,"currency_code":"INR","in_stock":true},{"title":"Combo with Dal Kachori Papdi","offer_id":47555797254362,"sku":"CMB-BNK150g-DKP200g-TB","price":500.0,"currency_code":"INR","in_stock":true},{"title":"150g (Set of 6): 10% Off","offer_id":47620361126106,"sku":"STP-BNK-150g-S6","price":1350.0,"currency_code":"INR","in_stock":true},{"title":"300g (Set of 4): 10% Off","offer_id":47612887072986,"sku":"STP-BNK-300g-S4","price":1764.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0688\/0231\/4458\/files\/Besan_Nankhatai_Cookie_a73436df-fd19-4571-9792-6603316f93a3.png?v=1755350022"},{"product_id":"raagi-millet-laddoo","title":"Raagi Millet Laddoo","description":"\u003cp data-end=\"448\" data-start=\"186\"\u003e\u003cstrong\u003eThink back to winter evenings - quilts spread out, cousins huddled together, and maa walking in with a steel plate full of laddoos. Not the fancy ones, but the rustic, nutty ones made with jowar - hearty enough to fill you up, simple enough to feel like home.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"698\" data-start=\"450\"\u003e\u003cstrong\u003eThe first bite always told a story - the earthy sweetness, the grainy texture, the warmth of ghee binding it all together. It wasn’t just a sweet, it was nourishment rolled into shape - maa’s way of making sure you stayed strong, full, and happy.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"890\" data-start=\"746\"\u003e\u003cstrong\u003eAt The 1970 Shop, we carry this same tradition - no palm oil, no preservatives, just jowar, ghee, and patience crafted into wholesome laddoos.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"1066\" data-start=\"892\"\u003e\u003cstrong\u003eBecause Raagi Laddoo isn’t just food - it’s the taste of childhood winters, the comfort of home dabbas, and the kind of sweet that made love and nourishment feel the same.\u003c\/strong\u003e\u003c\/p\u003e","brand":"My Store","offers":[{"title":"200g: Tin Box","offer_id":47620363026650,"sku":"LAD-RG-200g-TB","price":300.0,"currency_code":"INR","in_stock":true},{"title":"400g: Tin Box","offer_id":47112065155290,"sku":"LAD-RG-400g-TB","price":580.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0688\/0231\/4458\/files\/Jaapa_Laddoo.webp?v=1766479319"}],"url":"https:\/\/the1970shop.com\/collections\/sweets.oembed","provider":"The 1970 Shop ","version":"1.0","type":"link"}